Responsibilities

• Own the development and optimization of landing page and form strategy to drive lead capture and conversion. Collaborate with content, design, and web teams to ensure consistent branding and messaging.
• Apply AI-driven insights to improve conversion, personalization, and funnel performance.
• Help build and optimize the KF Digital marketing technology stack, serving as the subject matter expert and ensuring best practices across campaign setup, lead scoring, segmentation, nurture programs, and data hygiene.
• Use AI and intelligent automation to enhance marketing operations, including AI-driven lead scoring, account prioritization, segmentation, and automated decisioning across campaigns.
• Embed LLMs into marketing processes to support personalization, content generation, quality assurance, and operational efficiency.
• Design and manage agentic, multi-step workflows using APIs and workflow automation tools to scale campaign execution and lead management while reducing manual effort.
• Track and report on campaign performance, lead flow, and funnel metrics.
• Partner with analytics and data teams to enable machine learning-driven insights, predictive performance modeling, and improved pipeline forecasting.
• Build systems that learn, predict, and optimize performance over time.
• Partner with demand generation, product marketing, and field marketing teams to operationalize multi-channel campaigns within Marketo and related platforms, ensuring accurate targeting, execution, automation, and reporting.

Requirements

• 10+ years of experience in B2B marketing, with 5+ years in marketing operations leadership
• Proven expertise in Marketo; Marketo Certified Expert preferred
• Hands-on AI fluency with experience applying LLMs, agentic workflows, and AI-driven marketing tools to improve operations
• Demonstrated ability to apply AI and machine learning to lead scoring, segmentation, campaign optimization, and performance decisioning
• Experience building and managing automated, multi-step workflows using tools such as n8n, Zapier, and API-based integrations
• Experience integrating LLMs into operational workflows such as content generation, data enrichment, QA automation, and personalization
• Strong understanding of data architecture, APIs, webhooks, and event-driven systems
• Ability to design scalable automation systems across marketing and sales platforms
• Deep understanding of lead lifecycle management, attribution, campaign architecture, and pipeline acceleration
• Experience working with global marketing teams in a matrixed organization
• Strong analytical mindset with experience using CRM tools; Salesforce certifications preferred
• Experience with marketing automation platforms (Marketo), predictive analytics (6sense), Domo, data enrichment tools, CRM systems (Salesforce), and analytics tools (Marketo Measure)
• Background in tech, SaaS, or enterprise B2B environments

Preferred

• Marketo Certified Expert preferred
• Salesforce certifications preferred
• Background in tech, SaaS, or enterprise B2B environments

Benefits

• The Korn Ferry Cares Wellbeing Platform offers Employees health benefits (Medical, Dental, Vision, Short Term Disability, Basic Life and Accidental Death & Dismemberment), Critical Illness, Accident Injury, Hospital Indemnity, and Legal Insurance.
• Employees are eligible to enroll in Korn Ferry's Tax Deferred Savings plan 401(k).
• Employee Stock Purchase Program is available to all permanent employees who work 20 hours or more after 6 months of service.
• Employees are eligible to receive a total of 15 days vacation annually plus paid time off for 16 company holidays.
• Full time eligible employees will accrue sick time commencing on the first date of employment at the rate of 3.33 hours per pay period for an annualized maximum of 80 hours.
• Korn Ferry offers employee benefits that currently include an Extended Health and Dental program, and online Digital Medical, Mental Health and Pediatric support programs.