Responsibilities

• Sets the strategic direction for major marketing functions or portfolios, ensuring alignment with corporate priorities and long-term business outcomes.
• Leads the development of global solutions marketing strategies, organizational processes, content templates and investment plans that influence company-wide fiscal plan achievement.
• Partners with senior leadership across product, sales, partner alliances, and other key functions to shape market positioning, customer strategies, and growth opportunities in new and existing markets.
• Serves as a strategic leader, representing solution marketing’s perspective in strategic discussions and driving cross-functional alignment on priorities, performance expectations, and future direction.
• Mentors the development of individuals and leaders within their organization.
• Senior Leadership: Lead a broad team of industry solution marketers setting team priorities and mentoring the development of individuals so that the organization delivers on corporate priorities and long-term business outcomes.
• Content and Messaging Strategy: Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals.
• GTM Strategy & Solution Launch: Create and execute multi-channel prong initiatives – including managing industry solution launches – that drive pipeline, digital and thought leadership.
• Subject Matter Expertise: Serve as the subject matter expert in marketing on industries, supporting sales and marketing initiatives and providing insights on how to take advantage of market and competitive changes.
• Portfolio Level Value Analysis: Work with cross-functional stakeholders to translate new capabilities for a range of solutions and define an integrated approach into outcome-oriented messaging and content used in sales, awareness and demand generation.