Responsibilities

• Lead the development and implementation of integrated media strategies for new product launches and core categories.
• Own the global media budget for Shark Home, ensuring optimal allocation and ROI across markets.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
• Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
• Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time.
• Champion an audience-first approach to planning, activation, and measurement.
• Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.

Requirements

• 12+ years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories.
• Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
• Proven success leading full-funnel media campaigns across multiple regions.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
• Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
• Exceptional leadership, communication, and stakeholder management skills.
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance