Responsibilities

• Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties.
• Develop acquisition-focused strategies at events, ensuring every experience drives sign-ups and engagement.
• Build and manage strategic partnerships with athletes, leagues, teams, and brands to co-create culturally relevant and fan-first campaigns.
• Oversee production, logistics, vendor management, and measurement of all experiential initiatives.
• Translate the credit card’s benefits and value proposition into memorable real-world moments that resonate with fans.
• Own influencer and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement.
• Develop social-first campaigns and guerrilla activations that generate buzz, brand awareness, and adoption.
• Collaborate with creative, growth, social and PR teams to amplify campaigns and align on storytelling moments.
• Monitor trends in sports, culture, and social media to inform proactive, culturally relevant activations.
• Ensure all influencer, social, and partnership content meets compliance and regulatory standards.

Requirements

• 10–12+ years in experiential marketing, partnership marketing, influencer marketing, or brand activation roles.
• Proven success designing and executing high-impact events, retail activations, or fan experiences.
• Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats.
• Excellent project management skills with the ability to lead complex, multi-channel campaigns from concept to execution.
• Strong cross-functional communicator with the ability to influence senior stakeholders.
• Comfortable navigating regulatory/compliance considerations for campaigns and influencer partnerships.

Preferred

• Experience in sports, entertainment, lifestyle, or consumer brands preferred.
• Passion for sports and the Fanatics mission is a plus.