Sr Dir. Product Marketing at UKG | Lowell, MA | $207K/yr – $298K/yr

UKG

Sr Dir. Product Marketing

Lowell, MA (Hybrid)

$207K/yr – $298K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead the Workforce Management platform positioning and cross-functional GTM for AI-driven capabilities.

Own platform narrative and value propositions across frontline industries
Must-have: 12–15+ years in enterprise SaaS product marketing/strategy
Standout: Experience aligning Product, Sales, Finance, and Marketing to tell a cohesive story

Job Description

Responsibilities

Lead the repositioning of Workforce Management from product suite to unified platform narrative
Develop differentiated vertical stories that articulate how UKG powers the frontline
Drive evolution of pricing and packaging to support AI-powered capabilities
Partner closely with Product, Sales, Finance, and Marketing to align strategy and execution
Define and operationalize the Workforce Management platform positioning
Articulate UKG’s differentiation across data, AI, workflow integration, and ecosystem value
Ensure consistency of messaging across segments, regions, and GTM motions
Support executive storytelling for customers, analysts, and field leadership
Develop industry-specific value propositions for frontline-heavy verticals (retail, healthcare, manufacturing, hospitality, public sector)
Translate platform capabilities into measurable business outcomes

Requirements

12–15+ years of experience in product marketing or product strategy within enterprise SaaS
5+ years of senior leadership experience, including managing managers
Experience repositioning a product portfolio into a cohesive platform narrative
Exposure to pricing and packaging strategy, ideally in platform or AI-driven environments
Strong cross-functional leadership skills with the ability to influence without direct authority
Executive presence and comfort working with GM-level leadership

Preferred

Experience in HCM or workforce technology is helpful but not required
Leaders from enterprise platform companies who are excited to apply platform thinking to a large, data-rich, mission-critical domain

Benefits

flexibility that’s real, benefits you can count on
Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits

UKG

Built from the merger of Ultimate Software & Kronos Inc, we are now UKG. We provide global HCM, payroll and workforce management solutions. UKG is an Equal Opportunity Employer.

Founded in 1977

Lowell, MA, US

2.4K employees (73 in marketing)

www.ukg.com