Sr. Digital Marketing Specialist

Newport Beach, CA (Hybrid)

$96K/yr – $120K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own lifecycle marketing segmentation and journey automation that move users from activation to retention.

  • Audience segmentation and lifecycle journey ownership
  • Omnichannel touchpoint alignment and attribution to improve ROI
  • Test and learn plans to lift conversion and engagement

Job Description

Own lifecycle marketing segmentation and journey automation that move users from activation to retention.

  • Define audience segmentation strategies based on behavior
  • Develop journey maps and automate across the provider journey
  • Align touchpoints with omnichannel and product marketing goals
  • Ensure compliance with data privacy and email regulations
  • Plan and execute lifecycle campaigns across the funnel
  • Collaborate with creative, omnichannel, and digital enablement for cohesion and attribution
  • Bring best practices in digital marketing, personalization, and emerging channel trends
  • Ensure campaigns are submitted to Promotional Review Board in a timely manner and compliant with guidelines
  • Own campaign reporting dashboards and communicate ROI monthly
  • Develop and execute test-and-learn plans to improve conversion and engagement
  • Track lifecycle health including activation, churn, and re-engagement attributed to campaigns

Note: Only the main sections are rendered here. Other details are available in the full job description.

Evolus

3.3 Glassdoor

Evolus is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. At Evolus, you have the opportunity to be part of a movement. A performance beauty company changing the game. We are bringing innovation and forward-thinking technology to an industry desperately wanting frictionless experiences. Our work disrupts the status quo, but most importantly, we will make an impact, we are customer-centric - always. Because of this, we are excited to step through the door each morning. We help each other climb; we don't climb over one another. We believe that integrity and a team-driven environment connect entrepreneurial minds. Getting goose bumps? Good. Join the Evolus movement, and let's see where you can put your talents to work.

Founded in 2014
Newport Beach, California, USA
370 employees (33 in marketing)
50% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
45.6K
Monthly Google Ads Budget
$27
Traffic Source Mix
Search
34.8%
Direct
59.2%
Referral
4.1%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~370

Marketing Team

Marketing Team Size
25 (7% of company)
Median Career Experience
15 years
Median Tenure
2.7 years

Funding

Total Funding
$574M
Last Raise
Post IPO Debt, 7 months ago

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