Sr Digital Marketing Specialist - Email Production Management

Plano, TX (Hybrid)

$6K/mo – $14K/moSenior Level3+ years expFull time

Posted 1 day ago

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Job Summary

You will own end-to-end email program operations, from intake and build to QA, deployment, reporting, and channel health initiatives, while mentoring others and collaborating with requesters and PMO.

Lead builds in Marketing Creation platforms and ESPs
Perform technical audits and QA for deliverables
Drive channel health and performance reporting

Job Description

Responsibilities

Act as the primary point of contact for email requesters, communicating confirmed dates, build processes, and timelines to set clear expectations
Consult with requesters to advise on email best practices, confirm project requirements & details, share build process and timelines, and set expectations
Perform technical audits of creative assets to ensure they meet brand standards and technical specifications for responsive design.
Build emails in Marketing Creation platforms (e.g., Stensul, Knak) or Email Marketing Platforms (e.g., Salesforce, Adobe) to support email deployments, including usage of content blocks, dynamic content, and personalization
Configure data setup and deployment details
Train other requesters on how to use the Marketing Creation platform and templates; draft job aids to scale training
Conduct rigorous QA testing across various clients (Outlook, Gmail, iOS) using Litmus or Email on Acid to ensure pixel-perfect rendering.
Communicate with requesters and email PMO on the status of projects from prep, in-progress and post-send confirmation
Distribute performance reports summarizing results (e.g., open rates, click rates, bounces, unsubscribes, and other KPIs.)
Lead email channel heath initiatives to improve the email program

Requirements

Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline
Three (3) years of experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support
More advanced degrees may offset experience requirements

Preferred

4+ years in email marketing operations or production
Power-user experience in Salesforce Marketing Cloud (SFMC), Adobe AJO, Marketo or similar enterprise ESPs
Hands-on experience with modular creation tools like Stensul or Knak
Proficiency in HTML/CSS for email (knowing how to fix a broken table is a must) and familiarity with AMPScript or Liquid for personalization
Ability to interpret SQL-based audience segments and translate campaign analytics into actionable insights

Benefits

For details on our comprehensive benefits, click here.

FedEx

3.5 Glassdoor

FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities.Day one: 186 deliveries. Today: About 14.5 million.

Founded in 1973

Memphis, Tennessee, USA

187K employees (2,453 in marketing)

careers.fedex.com

59% recommend to a friend

56% CEO approval