Responsibilities

• Provide tactical expertise to drive digital marketing strategies.
• Collaborate with digital marketing team members.
• Forge powerful partnerships and strengthen the reputation as the go-to agency for building industry leaders.
• Support development and implementation of data-driven digital marketing strategies aligned with client objectives, including paid media (PPC, social advertising, media buying, sponsorships), search and discovery (SEO, AI optimization), web analytics and conversion (behavior analysis, customer journeys, conversion rate optimization), and email marketing support as needed.
• Assist with cross-channel strategic planning and leveraging of platform and technology integration.
• Collaborate with account teams to understand client needs and translate them into actionable digital marketing plans.
• Continually assess new channels, tools, and approaches to strengthen our clients’ digital footprint.
• Manage campaign budgets, allocate resources effectively, and track performance against key metrics.
• Monitor and optimize campaigns in real-time based on data insights, ensuring maximum ROI.
• Analyze campaign and web performance data using tools like Google Analytics, Adobe Analytics, Google Search Console, Google Ads, Microsoft Advertising, Hotjar, Semrush, and social media analytics platforms.

Requirements

• Bachelor’s degree in Digital Marketing or related field
• 5+ years’ experience in digital marketing
• A minimum of four years’ experience developing, managing, and implementing paid digital marketing and paid social campaigns
• Up-to-date and highly knowledgeable of digital marketing channels, technologies, and tactics, both at a strategic level and in implementation
• Experience interpreting analytics reports and producing actionable insights
• Proven results in effective campaign management and implementation leading to achieving set target objectives
• In-depth experience using various digital marketing platforms and tools (Google Ads, Microsoft Advertising, Hotjar, Semrush, Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager, CMS integration)
• Knowledge of data protection regulations and ensuring data compliance (GDPR, CASL, CCPA, etc.)
• Understand and apply user interface/experience best practices
• Experience and demonstrated ability blending analytical and creative thinking
• Excellent attention to detail with strong troubleshooting and analytical skills
• Proven written, verbal, analytical, and communication skills
• Work independently as well as in a collaborative, fast-paced in-office, team-oriented environment.

Preferred

• Agency experience highly preferred
• Experience with email marketing and automation platforms including Marketo, Eloqua, and HubSpot preferred
• B2B marketing experience preferred
• Some familiarity with basic HTML a plus
• Highly knowledgeable of SEO principles
• Proven written, verbal, analytical, and communication skills

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan with company match.
• PTO + off between Christmas and New Year’s
• Sick leave
• Career growth in a respected agency with deep industry roots.