Responsibilities

• Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events)
• Create campaign frameworks aligned to company ICP and verticals.
• Launch and iterate nurture programs across the lead lifecycle in multiple segments
• Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes
• Support target account and early ABM-style programs for enterprise prospects
• Enable sales with campaign context, messaging, and content
• Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset
• Build and optimize landing pages and conversion flows
• Manage budget and continuously improve CPL, conversion, and pipeline impact
• Set up dashboards and attribution in HubSpot/Marketo + Salesforce
• Track pipeline influenced/generated, conversion rates, and ROI
• Use data to inform messaging, targeting, and channel investment
• Partner with Product Marketing on positioning and launch campaigns
• Work with Content and Product to translate technical value into compelling offers
• Provide feedback loops from prospects and customers to product marketing and leadership

Requirements

• Have 5+ years of B2B demand gen or growth marketing experience
• Have marketed technical products like cybersecurity, SaaS, dev tools, or infrastructure
• Have built campaigns using tools like HubSpot, Marketo, and Salesforce
• Comfortability robust marketing technology stack (Clay, Common Room, Fibbler, Tofu, Canva)
• Are highly data-driven and can tie campaigns directly to pipeline and revenue
• Thrive in scrappy, fast-moving startup & scaleup environments

Preferred

• Experience with ABM tools (6sense, Demandbase, Terminus)
• Cybersecurity industry familiarity or experience marketing to technical buyers
• Event or field marketing experience
• Copywriting or technical content skills

Benefits

• Competitive salary with employee equity program
• Health, dental, and vision coverage
• Unlimited PTO + All federal holidays observed
• 401(k) program - 100% match on the first 3%, then 50% of the next 3-5% of compensation
• Short and long-term disability coverage
• Remote friendly environment with flexibility
• Expense reimbursement for home internet and phone
• Ongoing professional development, coaching, and learning resources
• Opportunities for career advancement within a fast-growing team