Sr CRM Manager, Email & SMS Marketing

San Mateo, CA (Hybrid)

$134K/yr – $175K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the CRM email and SMS lifecycle with end to end planning, testing, and personalization that move revenue across seasonal launches and cross brand initiatives.

Growth Infrastructure: Plan and run experiments across email and SMS including landing pages, subject lines, audience segmentation, and send times to lift conversions.
Campaign Execution: Manage high volume deliveries with flawless execution and best in class deliverability across segments.
Cross functional Alignment: Align with brand, CRM Ops, and merchandising to ensure consistent messaging, smart personalization, and timely promotions, powered by predictive analytics.

Job Description

Responsibilities

Drive development of comprehensive email and SMS go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives
Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth
Manage high-volume daily campaign delivery ensuring flawless execution and optimal deliverability across all customer segments
Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand
Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale
Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns, and product messaging strategies
Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing
Implement advanced A/B and multivariate testing strategies to continuously optimize email and SMS performance and drive revenue growth
Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting
Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule
Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars
Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints
Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross-functional partners
Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights

Fanatics

3.3 Glassdoor

Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Founded in 2002

New York, New York, USA

14K employees (1,648 in marketing)

www.fanaticsinc.com

50% recommend to a friend

55% CEO approval