Responsibilities

• Lead creative strategy for full product launches, from ideation through post-launch performance review setting the creative POV and roadmap quarter over quarter
• Pitch winning ideas using a strong understanding of the media landscape, developing concepts into creative strategies implemented across channels
• Develop full-funnel creative strategy (TOF/MOF/BOF), adapting a winning concept into formats that are native to each platform and funnel stage
• Facilitate creative ideation sessions, encouraging cross-functional input and championing winning ideas regardless of source
• Stay ahead of platform trends, AI, and advertising technology, bringing forward out-of-the-box strategies for the team to test and operationalize the ones worth adopting into the team's workflow
• Define the creative testing agenda, and report its results directly to leadership.
• Own the creative operating system behind it: intake, brief templates, QC standards, naming/tagging conventions, and asset governance
• Own the full ad production pipeline (brief → design/video handoff → review → launch), building the systems that increase output and quality
• Translate creative concepts into detailed, actionable briefs for content creators, designers, and video editors
• Oversee high volumes of ads and creative assets to ensure on-time delivery, review, and approval in an organized manner; roughly 150 ad concepts a month.

Requirements

• 8+ years of experience in creative strategy, performance marketing, or paid digital advertising, preferably in a fast-growth or e-commerce environment
• Proven track record of translating ad performance data into creative strategies that measurably improve results
• Strong project management skills with experience managing high-volume ad production pipelines
• Deep understanding of paid social platforms (Meta, TikTok, Pinterest, YouTube) and emerging ad formats
• Excellent communication and interpersonal skills, with the ability to lead ideation and influence cross-functional teams
• Experience partnering with performance agencies and external creator networks
• Comfortable operating with a strong bias for action in a fast-paced, high-growth environment
• Adaptable to new platforms, AI tools, and advertising technologies; genuinely excited by change
• Humble, hungry, and people-smart.

Preferred

• mentoring/managing junior strategists
• AI creative-tool fluency
• beauty/wellness/DTC category
• startup/high-growth e-commerce experience

Benefits

• comprehensive medical, dental and vision plans
• a 401(k) plan with employer matching
• various paid time off programs
• employee discount/perks
• life insurance
• disability insurance
• employee assistance programs