Step

Sr. Creative Strategist, Performance Marketing

Palo Alto, CA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive performance creative across video, static, and HTML5 for Step, owning end-to-end ad production and data-driven optimization.

  • Own strategy and production of ad creative across video, static, and HTML5 for social, programmatic, and fintech campaigns.
  • Must-have: 5+ years in performance creative with proven results across paid social and programmatic.
  • Standout: End-to-end UGC production including influencer sourcing and asset editing.

Job Description

Responsibilities

  • Lead the strategy, development, and creation of best-in-class ad creative and campaign assets across video, animation, static, and HTML5 for social, programmatic, CTV, affiliate, and more. The ability to edit video is a must
  • Translate product capabilities into clear, differentiated value propositions and deliver content briefs and scripts for ad campaigns
  • Own UGC video production end-to-end. Sourcing and managing influencers and creators, developing content briefs and scripts, project managing through delivery, and editing and cutting final assets for distribution
  • Design static display and banner ads across a full suite of sizes for social, programmatic, and affiliate channels, applying strong design fundamentals and adhering to platform-specific best practices
  • Identify, test, and iterate on new content formats and campaign approaches, designing structured experiments across messaging, format, and audience to continuously improve performance and scale what works
  • Analyze campaign and creative performance data to continuously refine messaging, formats, and distribution strategies, translating those insights into forward-looking creative recommendations
  • Monitor competitor creative tactics and industry trends, maintaining a pulse on what's working across fintech, consumer apps, and performance marketing to inform your own work
  • Manage and prioritize multiple projects simultaneously, moving fluidly from conception to final deliverable while keeping stakeholders aligned and timelines on track
  • Be a voracious consumer of Gen Z culture and highlight trends that can help inform new and creative marketing and product ideas

Requirements

  • 5+ years of experience in performance creative, digital advertising, or a comparable creative role. Ideally, at a consumer app, fintech, or growth-stage startup
  • Proven track record producing video, static, and motion ad creative that drives measurable results across paid social, programmatic, and other acquisition channels
  • A strategic and experimental mindset with an ability to leverage data and insights to brainstorm ideas, make decisions, and drive growth
  • A portfolio showcasing your work, process, and proficiency in delivering compelling creative ads and/or products
  • Proficiency with Adobe Creative Suite, Figma, and other relevant design and video editing tools; familiarity with HTML5 or motion/animation tools is a plus
  • Experience sourcing and collaborating with UGC creators and influencers, from identifying and briefing talent to managing through delivery and editing final assets
  • Thrives in a fast-paced environment, able to work autonomously, and hungry to solve difficult problems
  • Team-oriented mindset and the ability to work with a wide range of individuals