Responsibilities

• Serves as a strategic creative advisor, aligning brand, marketing, and business goals to deliver cohesive and impactful brand experiences across all channels
• Leads the design, evolution, and implementation of visual identity systems that strengthen brand recognition, differentiation, and market perception
• Oversees and manages brand integrity, including visual identity, messaging standards, and creative excellence across enterprise-wide communications and marketing initiatives
• Coordinates and facilitates brand education, onboarding, and training programs to promote adoption and understanding of brand standards throughout the organization
• Provides art direction and creative leadership for marketing campaigns, digital experiences, content initiatives, and enterprise communications
• Partners closely with marketing partners to develop compelling creative concepts that support campaign goals, audience engagement, demand generation objectives
• Directs the creative strategy and execution of integrated marketing campaigns across digital, print, experiential, and event channels
• Translates complex healthcare, pharmacy, and clinical solutions into clear, compelling visual stories that resonate with customers, referral sources, and key stakeholders
• Supports website redesigns, digital advertising initiatives, and integrated marketing experiences that drive engagement and business growth
• Directs photo and video shoots, providing creative oversight to ensure alignment with campaign objectives and brand standards

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Communications, Fine Arts, or a related field
• 7–10+ years of progressive experience in creative services, brand management, marketing design, or creative leadership
• Proven experience developing and managing corporate brands, visual identity systems, and integrated marketing campaigns
• Strong portfolio demonstrating expertise in brand strategy, art direction, digital design, campaign development, and experiential marketing
• Experience supporting complex, multi-brand organizations and diverse business audiences
• Demonstrated success building scalable creative systems, processes, and governance models
• Experience leveraging creative technologies, including Canva Enterprise, Adobe Creative Cloud, and AI-driven creative tools
• Excellent presentation, communication, and stakeholder management skills
• Healthcare, pharmacy, senior care, or B2B marketing experience preferred