Sr Principal Technical Product Manager, Marketing & Creative

Boston, MA (On-site)

$160K/yr – $240K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and accelerate the marketing and creative tech stack from Workfront setup to AI enabled workflows across DAM, PLM, and cross functional teams.

  • Lead Workfront implementation and define data model and success metrics.
  • Shape the creative tech portfolio by evaluating tools and making data driven keep/retire decisions.
  • Integrate AI opportunities into the platform roadmap and collaborate with engineering on briefs, tagging, routing and approvals.

Job Description

Responsibilities

  • Lead the Workfront implementation Build out workflows, oversee integrations with our DAM and product lifecycle management (PLM) systems, and establish the data model. Partner with our applications team on deployment, define what success looks like, and help vendors and implementation partners stay on track.
  • Shape our creative technology portfolio Evaluate tools across DAM, 3D design, workflow and collaboration, and syndication. With several contracts renewing in late 2026, you'll help decide what to keep, improve, or retire, backed by data, vendor conversations, and input from the teams who use these tools daily.
  • Bring AI into everyday workflows Find the places where AI can genuinely help, like brief creation, asset tagging, review routing, or approval automation, and work with engineering to build those into the platform roadmap. We're looking for someone who's implemented AI tools, not just talked about them.
  • Connect technical and business teams Work with Marketing, Brand, Creative, and Licensing leadership to find where technology slows things down and where it could speed things up. Translate technical constraints for business partners and turn business goals into clear engineering requirements. When something breaks or gets complicated, people will look to you to help sort it out.
Hasbro logo

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923
Pawtucket, Rhode Island, USA
8K employees (2,353 in marketing)
54% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
53.1%
Direct
33.1%
Referral
7.4%
Social
5.5%
Paid
0.8%

Headcount Trend

Current headcount: ~8K

Marketing Team

Marketing Team Size
1,247 (16% of company)
Median Career Experience
24 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $500M

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