Responsibilities

• Drive clear, consistent, and user-centered content across the grocery app and website, supporting the full end-to-end customer journey.
• Partner closely with product, design, engineering, marketing, and data teams across the US and India to deliver high-quality content at speed.
• Contribute to scalable messaging strategies that enable personalization and conversational experiences while maintaining brand voice and usability standards.
• Write, edit, and optimize UX copy across key journeys (discovery, search, product detail, cart, checkout, and post-purchase).
• Deliver high-quality UI copy with fast turnaround times, balancing speed with clarity and consistency.
• Develop and maintain content guidelines, voice and tone standards, and reusable content patterns.
• Collaborate cross-functionally to align content with product requirements, user needs, and business goals.
• Create and manage marketing communications, including push notifications, in-app messaging, and lifecycle campaigns.
• Build scalable messaging frameworks to support personalization initiatives and dynamic content delivery.
• Contribute to conversational interfaces (e.g., chat, virtual assistants) with structured, task-oriented dialogue design.