Sr. Brand and Product Marketing Manager at Acuity Inc. | Rockdale County, GA | $83K/yr – $164K/yr

Acuity Inc.

Sr. Brand and Product Marketing Manager

Rockdale County, GA (Hybrid)

$83K/yr – $164K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own brand and product marketing for architectural lighting, shaping strategy, campaigns, launches, and cross functional execution with a focus on market understanding and credible messaging that drives adoption and awareness.

Brand ownership: define messaging, tone, and narrative across channels and ensure visual identity stays consistent.
Campaigns and launches: own annual marketing plan and GTM for new products, coordinating with PM, Eng, Sales.
Market insight and collaboration: translate customer and market trends into differentiated stories and align with product and sales teams.

Job Description

Brand Strategy: lead development of brand strategy, messaging, tone, and narrative across channels including the website; ensure visual identity is consistent and aligned with goals; monitor perception and adapt strategy.
Integrated Campaigns: own and execute the annual marketing plan for architectural downlighting brands to build awareness, thought leadership, drive product adoption, and grow sales.
Product Launch and Application Strategy: lead go-to-market for new products and lifecycle management; collaborate with product, engineering, creative, and sales to ensure resonant launches with compelling messaging and visuals.
Content Development and Sales Enablement: create product- and brand-specific content, sales enablement tools, social content, and collateral; support events, sponsorships, and represent brand at meetings as needed.
Market and Application Understanding: deeply understand customer motivators and trends to tailor messaging across channels; stay ahead of shifts and competitive intelligence to shape strategy.
Cross-Functional Leadership and Collaboration: partner with product managers, engineering, sales, and marketing to align priorities and maintain regular progress updates.
Data Insights: identify KPIs, analyze performance, and uncover opportunities to optimize marketing impact.
Team Player: support and lead initiatives to improve productivity and efficiency within the team.
Travel Requirements: approximately 10–20% travel for meetings, events, and launches.

Acuity Inc.

4.0 Glassdoor

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals. Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com.

Atlanta, Georgia, USA

4.5K employees (119 in marketing)

www.acuityinc.com

78% recommend to a friend

88% CEO approval