Lead a multi-year innovation strategy and product pipeline with a focus on new functional benefit spaces and blue ocean opportunities across formats, models, and categories.

• Drive agile innovation sprints end-to-end from tension to commercialization with rapid validation.
• Own the innovation launch timelines and multiple product launches across the business.
• Analyze launch opportunities (market size, audience, competitive analysis) and shape pricing, packaging, and differentiation.
• Manage claims for new launches to ensure market competitiveness and audience fit.
• Develop brand strategies and plans for packaging development, product/marketing qualification and forecasting.
• Collaborate with cross-functional teams to plan execution (pricing, promo, planning, results).
• Assist with managing new product development from concept to launch.
• Drive sustainable market share and profitable growth via consumer insights and competitive landscape.
• Create/tracks a unified innovation pipeline with Brand Innovation peers across core improvements and new flavor launches.

Requirements

• Degree or Certificate in related field.
• 5-8 years of experience in brand marketing and/or product marketing.
• Demonstrated ownership of innovation from strategy through commercialization.
• Experience with human-centered design methodologies and design sprints.
• Experience leading agile innovation sprints.
• Experience with front-end/blue ocean innovation or similar.
• Global experience is a plus.
• Experience developing pitches including size of prize, competitive analysis, and trends.
• Experience working with retailers (club, food, drug, mass, e-commerce).
• Proficient in data and reporting platforms such as Circana, Nielsen, WGSN, Mintel, Numerator, Suzy/Metrix Lab.
• Highly analytical, solutions oriented, proactive, and organized.
• Strong communicator with presentation development and storytelling in PowerPoint.
• Sound understanding of consumer/market and detailed business analysis to identify drivers and opportunities.

Preferred

• Experience in health and wellness/beverage categories is a plus.

Benefits

• What We Give:
• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly tech and wellness reimbursement.
• An infinite supply of Liquid I.V. for endless hydration!