Responsibilities

• Own the development of first-draft email copy across the fan lifecycle for LA28 milestones, turning briefs into conversion-driven messaging.
• Propose data-driven personalization strategies with Email and CRM Operations to tailor messaging by behavior, demographics, and lifecycle data.
• Serve as the central point for cross-functional feedback, streamlining reviews, reconciling inputs, and maintaining feedback logs to push approvals.
• Lead the email experimentation pipeline with hypotheses, A/B tests, and integrating performance data into content strategy.
• Build reusable email messaging frameworks, templates, and playbooks to standardize content development and boost efficiency.
• Partner with other sub-functions in DIG to maintain a consistent fan-first brand voice across external emails.
• Coordinate campaign timelines, manage the lifecycle calendar, and keep trackers up to date for stakeholder visibility while scaling content intake and review workflows.
• Own content quality as a non-negotiable standard by validating copy, links, personalization logic, and brand alignment for critical communications such as ticketing and Torch Relay.
• Collaborate with CRM and Email Operations to review deployment requirements, flag issues early, and support QA for dynamic content and segmentation logic.
• Work with Fan Data & Analytics to analyze performance trends and translate insights into actionable recommendations for future briefs.