Responsibilities

• Own product marketing strategy and go-to-market execution for Pinterest’s measurement-aligned bidding and optimization portfolio, including MPO, Last Click Mode/optimization windows, and future custom conversion solutions.
• Build a deep understanding of advertiser measurement approaches, attribution models, lower-funnel objectives, and performance needs to identify high-value market opportunities and influence product strategy.
• Define target segments, customer problems, value propositions, positioning, messaging, and proof points for early-stage and scaled bidding products.
• Lead commercialization for alpha and beta programs: shape learning agendas, define advertiser eligibility and recruitment strategies, develop onboarding and enablement materials, and turn findings into product and GTM recommendations.
• Partner with Product, Engineering, Data Science, and Measurement teams to translate market insights into product requirements, prioritize investments, and navigate technical and commercial tradeoffs.
• Serve as the voice of advertisers and Sales to Product, and the voice of Product to Sales—synthesizing customer feedback, competitive intelligence, product data, and opportunity sizing into decision-ready recommendations.
• Develop clear narratives, sales enablement, training, and customer-facing materials that make complex bidding, optimization, and measurement concepts accessible and actionable.
• Establish success metrics across adoption, advertiser performance, sentiment, revenue impact, and operational readiness; use results to refine product strategy and determine the path from alpha to beta to broader scale.
• Drive cross-functional alignment across Sales, Performance Solutions, Measurement Solutions, Product Operations, Business Marketing, Legal, and other partners to deliver cohesive, scalable product launches.
• Use AI tools thoughtfully to accelerate market research, customer-feedback synthesis, and analysis, while applying sound judgment, validating outputs, and maintaining ownership of final recommendations.

Requirements

• 5+ years of product marketing, ads marketing, or related experience, ideally in performance advertising, ad delivery, bidding, measurement, attribution, or marketing technology.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience developing and executing product go-to-market strategies, including positioning, messaging, segmentation, enablement, launch planning, and adoption measurement.
• Experience bringing early-stage products or features through alpha, beta, and broader commercialization; comfort operating when product-market fit, product scope, and operating models are still evolving.
• Strong understanding of lower-funnel advertising, conversion optimization, CPA/ROAS, attribution, and first- and third-party measurement approaches.
• Technical fluency to understand and communicate how conversion signals, data integrations, attribution windows, optimization models, and bidding strategies affect advertiser outcomes.
• Strong analytical judgment and experience using qualitative and quantitative data to define customer needs, size opportunities, evaluate test outcomes, and make strategic recommendations.
• Proven ability to influence and build trusted partnerships across Product, Engineering, Data Science, Sales, Solutions, Operations, and executive stakeholders.
• Exceptional written and verbal communication skills, with the ability to turn complex technical concepts into clear, compelling narratives for internal and external audiences.
• Demonstrated ability to use AI tools to improve research, analysis, or workflow efficiency while validating accuracy, protecting sensitive information, and retaining ownership of final work.