Responsibilities

• Develop and execute performance marketing strategies to drive customer acquisition, conversion, and revenue growth.
• Manage and optimize paid media campaigns across key channels including Paid Social, Search, Display, and emerging platforms, ensuring fluid optimizations are executed to maximize ROI and efficiency
• Optimize the path to conversion, with a deep understanding of retargeting, browse/cart/checkout abandonments, and lower-funnel audience strategy
• Manage agency partners to ensure strategic recommendations and tactical execution are delivered with excellence, while staying focused on downstream goals.
• Own and manage paid media performance marketing budgets, being comfortable performing forecasting and bottom-up exercises to plan investment strategy for revenue goals.
• Conduct A/B testing to ensure test and learn mindset across creative, messaging, audiences, and landing pages; work with the web team to drive landing page testing and optimization as well as feed optimizations.
• Track and analyze results, including CAC, ROAS, CVR, AOV, LTV, and revenue contribution.
• Develop clear reporting narratives that answer the “why” behind results with clear, actionable insights to leadership and cross-functional teams.
• Partner closely with Creative, Brand, eCommerce, and Product Marketing teams to develop a high-performing campaign asset matrix.
• Work with analytics teams to ensure accurate attribution, tracking, and measurement, as well as incrementality testing and analysis.
• Collaborate with CRM and lifecycle marketing teams to align acquisition strategies with retention initiatives.

Requirements

• 3-5 years of experience in performance marketing, growth marketing, or paid media, preferably in beauty, fashion, or consumer verticals.
• Proven hands-on experience managing large-scale performance marketing campaigns across platforms such as Meta, Google, TikTok, and other acquisition channels.
• Strong analytical skills with experience using analytics and reporting tools (e.g., Google Analytics, Looker, Tableau, Measured, Sessioncam, or similar).
• Experience with debugging pixel/event tracking and catalog feed health management.
• Familiarity with creative testing frameworks and performance creative strategy.
• Knowledge of attribution models and marketing measurement.
• Experience managing and optimizing multi-channel marketing budgets.
• Demonstrated ability to translate data into strategic insights and recommendations.
• Strong collaboration and stakeholder management skills.
• Experience working in eCommerce and direct-to-consumer environments preferred.

Benefits

• Unlimited Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program
• Annual Bonus