Responsibilities

• Own the marketing performance framework, including KPIs, dashboards, targets, pacing, and operational reviews
• Track and analyze campaign, channel, and program performance across the funnel
• Deliver clear insights on marketing contribution to pipeline, revenue, engagement, and efficiency
• Partner with marketing leaders to identify gaps, optimize investments, and improve return on marketing spend
• Establish regular business reviews that translate data into actions and accountability
• Lead end-to-end reporting for digital demand generation across paid, organic, web, email, events, nurture, and ABM programs
• Build and maintain reporting that measures lead flow, conversion, engagement, attribution, velocity, and sourced or influenced pipeline
• Ensure consistent definitions, taxonomy, and governance across campaign and funnel reporting
• Surface trends, risks, and opportunities to improve demand performance and executive decision-making
• Partner with sales and revenue teams to strengthen funnel visibility and shared reporting

Requirements

• 8+ years of experience in marketing operations, demand operations, revenue operations, or digital marketing analytics
• Proven success owning marketing performance reporting, demand funnel analytics, and marketing technology platforms
• Strong experience with marketing automation, CRM systems, campaign measurement, attribution, and dashboarding
• Deep understanding of digital demand generation, engagement programs, and B2B marketing operations
• Strong analytical skills with the ability to convert complex data into clear business recommendations
• Experience establishing processes, governance, and operating rhythms in a fast-moving organization
• Strong executive communication skills, including the ability to present insights and recommendations to senior leaders
• Highly collaborative, detail-oriented, and comfortable working across functions and systems
• Experience in enterprise B2B technology or SaaS environments preferred

Preferred

• Experience in enterprise B2B technology or SaaS environments preferred

Benefits

• At Majesco, we offer a comprehensive employee benefits package with most coverage starting Day One. Our benefits package includes, but is not limited to: Medical, dental & vision insurance; employer-funded HSA coordinating with a high-deductible health plan; FSA, short-term/long-term disability; Life/AD&D insurance; 401(k), flexible time off, paid sick days and 11 paid holidays; paid parental/bonding leave; career anniversary leave and other voluntary benefits.