Specialist, GTM Positioning

New York City, NY (Hybrid)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end narrative and materials that translate agency goals into demand for NBCU, spanning content, data, tech, and measurement to persuade buyers.

  • Build customized GTM decks, QBRs, Upfront/Scatter materials, and other agency-facing narratives aligned to client objectives.
  • Collaborate with Sales leaders and cross-functional partners to move projects from kickoff to delivery on strategy and timelines.
  • Mentor and coordinate an intern, share guidance on storytelling, and maintain visibility through status reporting and team rituals.

Job Description

Responsibilities

  • Develop customized agency/client narratives and materials that drive demand for NBCU and solve agency/client business challenges
  • Examples include: Custom GTM decks, QBRs, Top-to-Top meetings, CES materials, Upfront and Scatter Sales Decks, Marketing recaps and more.
  • Responsible for materials across key Agency Holding Companies and categories including but not limited to: OMG/IPG, PMX, Auto/Pharma/Lux/Travel, CPG/Beverage/Finance
  • Build and demonstrate a strong working knowledge of materials across all subject matters (i.e., Content, Data, Tech, Insights & Measurement)
  • Partner with Director/Vice President and sales teams to understand agency/client business goals and category challenges
  • Create trusted partnerships and working relationships across collaborative working teams (ie, Sales, Development, Category Strategy, Research, Product, Design, etc) to move projects forward and deliver persuasive narratives on time and on strategy
  • Demonstrate growing project ownership from kick-off through design and delivery, with the ability to work independently while escalating roadblocks or concerns to supervisor as needed
  • Serve as a key resource and point of collaboration for an Intern, providing guidance on narrative development, GTM materials and any special projects
  • Actively participate in ongoing team and sales meetings and trainings to upskill, understand priorities, and drive revenue
  • Maintain and update internal systems in a timely manner (e.g., Status reports, Monday.com)

Requirements

  • Bachelor's degree or equivalent experience
  • 3+ years of experience in media or related industry with sales, marketing, client, or agency background preferred
  • Must be proficient in PowerPoint and Excel
  • Willingness to travel and work overtime if necessary

Preferred

  • Proactive self-starter with a high attention to detail
  • Ability to effectively manage multiple projects simultaneously
  • Highly adaptive to change
  • Excellent communication skills (written/verbal)
  • Skilled collaborator and storyteller
  • Strategic thinker and problem solver
  • Resourceful and curious
  • Keeps calm and polite in high-pressure situations
NBCUniversal logo

NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926
New York, New York, USA
48K employees (18,533 in marketing)

Headcount Trend

Current headcount: ~47.6K

Marketing Team

Marketing Team Size
11,965 (25% of company)
Median Career Experience
17 years
Median Tenure
11.5 years
Marketing Roles Posted (Last 30 Days)
8

Recent News