Responsibilities

• Own the planning, development, and optimization of email campaigns, including setting objectives, defining audience strategy, and ensuring execution aligns with business goals.
• Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance
• Partner with and influence cross functional stakeholders (e.g. creative teams, merchandising teams, digital marketing teams), by providing data-driven recommendations to create a dynamic, personalized email experience that is cohesive with onsite and offsite marketing campaign strategy
• Define and manage audience segmentation for broadcast and lifecycle campaigns, including cohort analysis and ongoing optimizations for health checks in coordination with Sr Manager
• Design and optimize customer journeys (e.g. welcome, Abandon cart, winback, etc.) as well as trigger email program (e.g. abandon cart, birthdays, etc.) including strategy, targeting, and performance measurement
• Exercise independent judgement in prioritizing initiatives, optimizing campaign strategy, and determining the most effective use of email/SMS marketing channel and tools
• Drive improvements in key performance indicators such as conversion rate, revenue per send, and customer retention through strategic program enhancements
• Expected to become and act as subject matter expert in email marketing, lifecycle strategy, and a power-user of email service platform and full mar comm tech stack
• Own and ensure compliance with CAN-SPAM regulations and international data collection policies
• Own deliverability, IP health, and maintain data hygiene

Requirements

• 2-3+ years’ experience in a similar role – preferably within fashion or accessories
• Experience managing, creating, and deploying campaigns in at least one ESP (e.g.: SFMC, Listrak, Klayvio, etc.)
• Ability in understanding complex consumer databases and segmentation is required
• Ability in working with complex enterprise level CRM /ESP systems is required
• Light HTML coding abilities required
• Comfortable working in partnership with multifunctional teams across large enterprise environment
• Prior experience creating weekly/monthly campaign performance analysis required
• Excellent communication skills and working with cross functional teams
• Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines
• Meticulous attention to detail

Preferred

Benefits

• Medical plans
• Dental plans
• Vision plan
• Life Insurance
• Accidental Dismemberment & Death Insurance
• Tuition Reimbursement program
• 401(k)
• Short-Term Disability
• Long-Term Disability
• Parental Leave