Responsibilities

• Creation and ongoing management of digital advertising campaigns, including: Budgeting and Bid Management, Ad copy/keyword/targeting updates, In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.), Analyzing data and acting upon it to improve account performance, Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms, Changes to abide by client requests/needs/new services, Updates to campaigns from global account analysis
• Cross team and client collaboration, including but not limited to: Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making, Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution, Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal
• Act as a reliable training resource to other team members, including, but not limited to: Facilitate development of newer team members, Act as both a reliable contributor and leader, understanding when it’s time to support and when it’s time to facilitate.
• Other functions include: Updating ad creative, Using internal tools for purposes of tracking/reporting and data-diving to increase overall account performance, Managing, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliability

Requirements

• Bachelor's degree in a related field or equivalent job experience required
• Minimum 2 years of working in Google ads, Microsoft ads, or Facebook ads required
• Minimum 2 years working in GA4 required
• Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
• Must be proficient in spelling and grammar utilization
• Must be comfortable working with large data sets
• Less than 5% travel required

Preferred

• A strong mathematical background is strongly preferred
• A keen attention to detail is strongly preferred
• Ability to speak up/callout issues when they arise is strongly preferred
• Ability to present reports/findings to clients is strongly preferred
• Self-starter and proactive approach to their responsibilities is highly preferred
• Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred