Specialist, Demand Generation

USA (Remote)

$56K/yr – $67K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the inbound demand gen engine and end-to-end campaign setup for a B2B audience, with responsibility for list hygiene, landing page enablement, and cross-functional collaboration to drive qualified pipeline.

  • Demand Gen Execution: Build and optimize search, display, and social campaigns with conversion tracking and landing-page alignment.
  • Campaign Ops & Lists: Create targeted lists, manage deliverability data, and reduce list decay in email campaigns.

Job Description

Responsibilities

  • Execute a variety of demand creation tactics that create awareness, engagement, and a quality pipeline and convert to sales.
  • Work with Marketing leadership to ensure website content is up-to-date and landing pages are enabled for promotional tactics. Execute and inform the content strategy of our website properties.
  • Collaborate to build marketing campaigns using appropriate engagement methods and review deliverability data.
  • Build and optimize campaigns on search engines, display, and social media end-to-end, from landing page and ad copy to campaign attribution in our marketing tool.
  • Create and segment lists for use in campaigns based on targets and behaviors like past email engagement and website interactions to optimize success.
  • Work to minimize list decay and unsubscribes while increasing productivity of email within campaigns.
  • Assist in the preparation of articles, posts, e-newsletters and other content created for relevant communication channels and campaigns.
  • Partner with our Media Services team to develop graphics needed to create high converting landing pages.
  • Assist in the data cleaning of leads for proper upload into HubSpot and Microsoft Dynamics.
  • Collaborate with Solutions Sales to ensure proper campaign follow-up is enabled.
ECRI logo

ECRI

3.5 Glassdoor

ECRI is an independent, nonprofit organization improving the safety, quality, and cost effectiveness of care across all healthcare settings. The combination of evidence-based research, medical device testing, and knowledge of patient safety makes ECRI uniquely respected by healthcare leaders and agencies worldwide. For more than 50 years, ECRI has had an unwavering dedication to transparency and strict conflict-of-interest policies. The organization has earned a reputation as the trusted voice of unbiased, research-based assurance for tens of thousands of members around the world using its solutions to minimize risk and improve patient care. As a leading provider of spend and clinical data analytics and solutions, we provide comprehensive and unique market and competitive intelligence on a wide array of healthcare technologies. Our market intelligence includes transactional pricing, independent lab-based tested devices and equipment, safety alerts and history, evidence-based health technology assessments, and disruptive technologies on the horizon. ECRI has the only medical device testing labs in North America and the Asia Pacific where bio-engineers conduct hands-on independent device testing for safety and human factors usability. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality. ECRI and the Institute for Safe Medication Practices PSO is listed as a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.

Founded in 1968
Willow Grove, Pennsylvania, USA
595 employees (45 in marketing)
65% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
104.8K
Traffic Source Mix
Search
36%
Direct
50.6%
Referral
10%
Social
1.4%
Paid
1.9%

Headcount Trend

Current headcount: ~595

Marketing Team

Marketing Team Size
45 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$3.1M
Last Raise
$80K
Grant, 3 years ago

Funding History

  • Aug 2023
    Grant • $80K
  • Nov 2016
    Grant • $3M

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