Specialist, CRM and Personalized Marketing at PetSmart | Phoenix, AZ

Specialist, CRM and Personalized Marketing

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level2+ years expUnavailable

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own end-to-end CRM campaign execution and governance, driving briefs, planning, QA, and post-campaign optimization across channels.

Manage briefs and kickoff with cross-functional partners to align copy, targeting, and assets.
Oversee QA, deployment readiness, and on-schedule delivery in Workfront, surfacing risks and solutions.
Drive weekly performance reporting and data-informed decisions across CRM, customer, sales, and channel metrics.

Job Description

Responsibilities\n

Create and implement email campaign briefs in collaboration with various stakeholders
Participate in monthly calendar planning, CRM strategy working sessions, and campaign targeting meetings, providing ideas and recommendations
Collect and organize necessary details for successful campaign deployment, including copy, disclaimers, URLs, targeting requirements, and creative assets
Perform detailed QA reviews of campaigns, offers, links, targeting, and creative assets to ensure accurate and flawless execution across channels
Monitor and manage project tasks in Workfront to ensure campaigns remain on schedule and key milestones are met
Proactively identify risks, gaps, or timeline concerns and communicate recommendations or solutions to stakeholders as needed
Orchestrate the set-up of in-store and online promotional offers and generate coupon creative assets
Maintain weekly campaign reports utilizing a variety of data sources to evaluate campaign performance and inform decision-making, including CRM channel metrics, customer metrics, sales, and redemption metrics
Partner collaboratively across marketing, digital, creative, CRM audience, and technical teams to help bring campaigns to life across owned channels
Continuously identify opportunities to improve workflows, documentation, operational processes, and campaign execution efficiencies

\nRequirements\n

Bachelor’s degree from a four-year college or university in Marketing, Merchandising, Business, or related field
Minimum two years of relevant marketing experience, retail preferred
Previous CRM experience including email, SMS, or mobile push preferred, which may include experience with email automation or deployment platforms, QA processes, AI tools, or campaign operations
Exceptional attention to detail with a strong commitment to accuracy and execution quality
Demonstrated ability to manage multiple projects simultaneously while maintaining strong follow-through and accountability
Highly proactive with a strong ownership mentality and ability to independently drive work forward
Strong organizational skills with the ability to prioritize effectively and adapt quickly as business needs evolve
Comfortable working in a fast-paced environment where priorities can shift quickly and ambiguity may exist
Strong problem-solving skills and proactive mindset with a continuous improvement mentality
Excellent collaboration and relationship-building skills, both internally and externally, with outstanding verbal and written communication skills

\nPreferred\n

Previous CRM experience including email, SMS, or mobile push preferred, which may include experience with email automation or deployment platforms, QA processes, AI tools, or campaign operations
Experience with project management tools such as Workfront, Asana, or Jira preferred

\nBenefits\n

Pet friendly environment, bring your pets to work!
On-site Dog Park
“Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
“Sit & Stay” Café serving fresh breakfast and lunch options
On-site coffee bar
“Lil’ Paws” learning center and onsite daycare facility (associate paid)
Volunteer events with PetSmart Charities
Learn more about #Life At PetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
Explore PetSmart Benefits here: https://benefits.petsmart.com/

PetSmart

At PetSmart, we’ll do Anything for Pets. ❤️🐾 And the people who love them! Because we’re those people, too. Pets inspire and motivate us to bring our best selves to work each day. Our associates are devoted to ensuring that pets’ lives are happy and healthy. So, naturally, we’re devoted to ensuring that PetSmart is a happy and healthy workplace, too. Whether based in a store, salon, PetsHotel, distribution center, or at our home office, you’ll find yourself inspired and empowered to go further, reach higher, and make the most out of your #LifeAtPetSmart.As the largest specialty retailer in North America, we’re proud to employ approximately 50,000 associates across 1,660+ stores, seven distribution centers, and two home offices. Through our work with PetSmart Charities® and PetSmart Charities of Canada®, we’ve helped 11 million pets find their forever homes, donated over $500+ million in grants to make a difference, and earned the title of the leading funder for animal welfare.PetSmart takes data privacy very seriously, so please be aware that PetSmart will never ask for personal information, such as a driver’s license number or financial information before a candidate accepts an employment offer. Candidates will be asked to provide a social security number in the job application via PetSmart’s secured applicant tracking system, which can be accessed only via www.careers.petsmart.com. Candidates will never be asked to provide any of this information via e-mail.

Founded in 1987

Phoenix, Arizona, USA

31K employees (992 in marketing)

careers.petsmart.com