Responsibilities

• Campaign execution and platform operations
• Build, test, schedule and deploy email and digital campaigns using Salesforce Marketing Cloud.
• Configure and maintain journeys, automations, audience segments and data extensions under established standards.
• Support execution of both external marketing and internal communications campaigns.
• Ensure campaigns follow brand, accessibility and quality guidelines.
• Audience data and performance monitoring
• Monitor campaign results and prepare performance summaries using platform analytics and reporting tools.
• Assist with audience segmentation and list management to support targeted communications.
• Help maintain clean, accurate and current audience data within the platform.
• Collaboration and support

Requirements

• Minimum Qualifications - An equivalent combination of education and experience may substitute for the requirements listed.
• Bachelor’s degree in marketing, communications, or a related field.
• Minimum 3 years of experience in marketing, communications, or a related digital engagement role.
• A deep understanding of the capabilities and functionality of audience engagement platforms to optimize the platforms, manage daily operations and provide support.
• Ability to translate communications and marketing needs into journeys, data flows, automations and queries in the audience engagement platform.
• Strong problem-solving and analytical skills, with the ability to translate complex marketing needs into functional solutions in an audience engagement platform.
• Experience with channel analytics and reporting.
• Ability to utilize Salesforce Marketing Cloud tools ( e.g. Email Studio, Journey Builder, Automation Studio or similar tools).
• Exposure to A/B testing, personalization or audience segmentation strategies.
• Familiarity with data quality practices in marketing or communications platforms.

Preferred

• Relevant Salesforce certifications, such as Marketing Cloud Admin, Marketing Cloud Email Specialist, and/or Salesforce Administrator.
• Active member of the Salesforce Trailblazer community, and up-to-date on the latest Salesforce technology.
• Knowledge, understanding and appreciation of Hawaiian culture, language and worldview as it relates to the operations of KS as a Native Hawaiian organization.
• Familiarity with KS’ mission, vision and lines of business.

Benefits

• Our Total Rewards Program embodies KS's dedication to the physical, mental, and financial well-being of our employee ʻohana. Explore our comprehensive Benefits Summary for more information.