Specialist, Audience Engagement at Kamehameha Schools | Honolulu, HI | $69K/yr – $94K/yr

Specialist, Audience Engagement

Honolulu, HI (Unknown)

$69K/yr – $94K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Build and own the day to day campaign operations and audience engine inside the marketing platform, turning marketing needs into journeys, automations and targeted lists that drive measurable engagement.

Growth Infrastructure: Set up campaigns, journeys, data flows and testing loops to enable reliable, scalable execution.
Lifecycle Strategy: Manage audience segmentation and data quality to power personalized communications across channels.
Marketing Ops: Monitor results, generate summaries and coordinate with communications and tech partners to keep campaigns aligned and on schedule.

Job Description

Responsibilities

Campaign execution and platform operations
Build, test, schedule and deploy email and digital campaigns using Salesforce Marketing Cloud.
Configure and maintain journeys, automations, audience segments and data extensions under established standards.
Support execution of both external marketing and internal communications campaigns.
Ensure campaigns follow brand, accessibility and quality guidelines.
Audience data and performance monitoring
Monitor campaign results and prepare performance summaries using platform analytics and reporting tools.
Assist with audience segmentation and list management to support targeted communications.
Help maintain clean, accurate and current audience data within the platform.
Collaboration and support

Requirements

Minimum Qualifications - An equivalent combination of education and experience may substitute for the requirements listed.
Bachelor’s degree in marketing, communications, or a related field.
Minimum 3 years of experience in marketing, communications, or a related digital engagement role.
A deep understanding of the capabilities and functionality of audience engagement platforms to optimize the platforms, manage daily operations and provide support.
Ability to translate communications and marketing needs into journeys, data flows, automations and queries in the audience engagement platform.
Strong problem-solving and analytical skills, with the ability to translate complex marketing needs into functional solutions in an audience engagement platform.
Experience with channel analytics and reporting.
Ability to utilize Salesforce Marketing Cloud tools ( e.g. Email Studio, Journey Builder, Automation Studio or similar tools).
Exposure to A/B testing, personalization or audience segmentation strategies.
Familiarity with data quality practices in marketing or communications platforms.

Preferred

Relevant Salesforce certifications, such as Marketing Cloud Admin, Marketing Cloud Email Specialist, and/or Salesforce Administrator.
Active member of the Salesforce Trailblazer community, and up-to-date on the latest Salesforce technology.
Knowledge, understanding and appreciation of Hawaiian culture, language and worldview as it relates to the operations of KS as a Native Hawaiian organization.
Familiarity with KS’ mission, vision and lines of business.

Benefits

Our Total Rewards Program embodies KS's dedication to the physical, mental, and financial well-being of our employee ʻohana. Explore our comprehensive Benefits Summary for more information.

Kamehameha Schools

Kamehameha Schools (KS) is a private charitable trust endowed by the will of Princess Bernice Pauahi Bishop, the great-granddaughter and last direct descendant of King Kamehameha I. The trust’s mission is to improve the capability and well-being of Hawaiians through education.KS achieves its mission by operating an educational system serving over 6,900 students at K-12 campuses on O‘ahu, Maui and Hawai‘i island, and at nearly 30 preschools statewide. The trust also serves over 40,000 additional learners annually through a range of community outreach programs.KS employs more than 2,300 full-time and part-time employees covering nine operational groups: Community Relations and Communications, Campus Education, Hawaiian Cultural Affairs, Endowment, Administration, Finance, Strategic Planning and Implementation, Human Resources and Legal Services. KS also hires approximately 2,000 temporary staff each year to assist with various seasonal programs such as our various athletic and intercession programs. To learn more about our organization, visit www.ksbe.edu. For more information, and to search and apply for jobs, visit www.ksbe.edu/careers.Like us on Facebook: https://www.facebook.com/KamehamehaSchools

Honolulu, Hawaii, USA

www.ksbe.edu/careers