Responsibilities

• Assist in developing and executing local marketing plans that drive awareness, traffic and profitable sales, tailored to individual restaurant and market needs.
• Serve as a day-to-day marketing resource to franchisees, helping identify opportunities, develop market-specific strategies and execute events, partnerships and community initiatives.
• Coordinate New Restaurant Marketing Plans and all marketing-related activities from pre-opening through launch.
• Lead local activations, events, and partnerships while ensuring all marketing remains on-brand and aligned with broader Fatburger objectives.
• Coordinate creative requests from intake through final delivery, provide guidance on best practices and ensure franchisees have the tools and resources needed to execute effectively.
• Leverage sales, market and competitive data to identify opportunities, measure results and inform future local marketing strategies.
• Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs.
• Responsible for maintaining and updating ship lists, store location lists, and location listings management tools.
• Maintain budgets, project timelines, store/location information, marketing resources and other tools necessary to keep local programs organized and moving forward.
• Assists with Administrative Duties such as maintaining a budget, agendas, notes, and action items for meetings.

Requirements

• 2+ years of marketing, local store marketing, franchise marketing, restaurant marketing or agency experience preferred.
• Experience working with franchisees, field teams, operators, or multiple stakeholders is a plus.
• Strong project management skills with the ability to manage multiple initiatives, deadlines and priorities simultaneously.
• Excellent written and verbal communication skills, with the ability to communicate effectively with both corporate teams and franchise partners.
• Highly resourceful and solutions-oriented; comfortable figuring things out, navigating ambiguity and taking initiatives without being asked.
• Strategic thinker who can understand a business challenge, identify opportunities and recommend practical marketing solutions
• Strong attention to detail and follow-through, with the ability to move projects from idea to execution
• Comfortable working with basic sales, market and competitive data translating insights into actionable recommendations
• Strong relationship-building skills and the confidence to work directly with franchisees and restaurant operators
• Creative thinker who understands how to make a national brand relevant within individual communities