Own the Vello product marketing motion from sales enablement to GTM, turning sales and customer insights into measurable adoption and utilization across the product lifecycle.

• As a Software Product Marketing Manager on the Vello team, you will be leveraging sales and customer insights to deliver effective plans to drive customer adoption and utilization across the product lifecycle.
• Partnering closely with the Sales Organization, you will be responsible for Vello sales enablement strategy, infusing sales insights into our messaging, marketing, and product strategy for Vello.
• You will oversee all things sales enablement from demo tools, customer facing content, sales training overviews, and competitive intelligence to support our sales organization.
• Sales Enablement Strategy: Work closely with sales leadership and sales training teams to develop, execute, and optimize our sales enablement strategy, leveraging sales insights to inform demo tools, enablement content, product messaging, customer facing materials, and training content.
• Sales Insights: Responsible for collecting and packaging sales insights from prospects and existing customers to inform product messaging, marketing strategy, and product strategy
• Sales Content: Support our sales and sales training channels by delivering clear and concise sales enablement tools & collateral (sell sheets, product toolkits, competitive decks etc.), providing insight & direction on what customers’ needs are and where we sit in the competitive landscape.
• Competitive & Market Intelligence: Monitor, document, and report on competitive intelligence gathered from sales resources, closing the loop between the field, product marketing, and the product team.
• GTM Planning & Execution: Plan & launch new products, crafting clear & measurable GTM strategy, goals, and KPI’s.
• Campaigns & Programs: Support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions.
• Build collaborative ways of working between product marketing and commercial teams for efficient and effective response to customer needs.