Software Product Marketing Manager at Axon | Scottsdale, AZ

Axon

Software Product Marketing Manager

Scottsdale, AZ (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive go-to-market and messaging for Axon software initiatives with cross‑functional alignment and sales enablement, turning roadmap and customer insights into compelling GTM strategy.

Must-have: 5+ years in product marketing for complex SaaS/products
Standout: Cross‑functional partner with Product and Sales, plus data‑driven optimization

Job Description

Responsibilities

Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns
Enable broader product releases through reusable frameworks and guidance
Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one pagers, and playbooks.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy
Support content development including case studies, web copy, and campaign messaging
Track performance and adoption metrics to refine and optimize GTM efforts

Requirements

5+ years of experience in product marketing or closely related roles
Experience marketing complex SaaS, platform, or workflow‑driven products
Strong written and verbal communication skills with executive‑level clarity
Proven ability to partner cross‑functionally and drive alignment
Analytical mindset with comfort using data to measure and improve outcomes
Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor

Preferred

AI Expectations in This Role You’ll leverage AI to support narrative development, competitor tracking, and persona-based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.

Benefits

Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices

Axon

Our story began in September of 1993 when TASER International was founded by CEO Rick Smith with his brother Tom Smith. They consulted with Jack Cover, former NASA scientist and inventor of the original TASER® conducted energy weapons of the 1970s. Rick Smith was inspired to found the company after losing two high school football teammates who were shot and killed in a road rage incident. This experience led him to seek new technologies that would enable people to protect themselves without deploying lethal force in hopes of creating a bullet-less world.Today, Axon represents the entire network of devices, applications and people that is revolutionizing public safety around the world. Our mission is to protect life. We’re building the world’s largest and most trusted suite of public safety solutions. If you are seeking a career with purpose, we invite you to join us.Learn more at: axon.com/careersThis is Our MoonshotGun-related deaths between police and the public have risen steadily for at least the past six years. In 2021 in the U.S., 1,118 people — 1,054 civilians and 64 officers — lost their lives in gun-related incidents between police and the public, according to leading data sources. In response, Axon is rallying partners around a “moonshot” goal to cut gun-related deaths between police and the public by 50% by 2033.

Founded in 1993

Scottsdale, Arizona, USA

5.3K employees (221 in marketing)

www.axon.com