Responsibilities

• Localize global SaaS GTM playbook to regional markets based on a strong understanding of local market, buyers, and business priorities.
• Drive targeting and commercialization of new products, and targeted cross-sell / up-sell strategies to grow SaaS revenue mix in the region
• Act as the extension and primary interface with Regional commercial team – and bridge to global/central teams
• Drive alignment on pipeline building and launch, ensuring commercial and product dev priorities are synced
• Support Win Room preparations and driving follow up actions, accountability, and speed.
• Launch Orchestration & Accountability
• Own the regional launch plan, sell-gate milestones, and KPIs until adoption reaches ‘Winning Offer’.
• Track and report launch KPIs: ARR targets, attach rates, adoption metrics.
• Ensure enablement materials (playbooks, demos, SoWs) are in local hands and actively used.
• Market Intelligence & Feedback Loop
• Collect local market trends, competitor activities, and industry developments to inform global SaaS GTM playbook.
• Ensure feedback loop between country sales and product, driving alignment in commercial priorities with product roadmap.
• Serve as the regional voice in features prioritization, customer success, and roadmap adjustments.
• Acceleration & Escalation
• Troubleshoot barriers to adoption (e.g., sales resistance, resource gaps, customer objections).
• Escalate quickly to Core Team where intervention is required.