Responsibilities

• Social strategy, content and channel planning for brands on owned properties (Facebook, Instagram, Tiktok, YouTube, Reddit, Twitter/X, Sermo, Doximity, and Skipta etc.)
• Approach for the right creator/influencer identification and activation
• Core principles of community management and monitoring
• Giving people the opportunity to live a more fulfilling life by improving health and health conversations
• Evaluating content and experience to develop sound content strategy across social and other channels
• A focus on social performance and KPIs in context of overall business goals
• Brings innovative tactics to connect users to the brand
• Accelerating the success of the social strategy through collaboration with the client and MRM colleagues
• Use of health/pharma experience and understanding of regulatory environment within social to conduct social audits, listening exercises, competitive analysis, and opportunity identification (preferred)
• Define KPIs and implement measurement, analytics and reporting methods to gauge success

Requirements

• 2 years of social experience, actively developing social strategy, managing social accounts, and/or building paid social media plans
• Hands-on experience with Meta Business Manager, Reddit Business Manager, or similar business managers
• Familiarity with functionalities and features on common social platforms
• Some experience with Healthcare or Pharma clients (preferred). Experience in other regulated verticals also is welcome
• Excellent communication skills within the spoken and written word
• Savvy presenter that can read a room and keep them engaged
• Deadline and results driven
• Proactiveness and prioritization skills to juggle multiple responsibilities effectively
• Comfortable advocating on behalf of yourself, your team and your client
• Ability to manage client initiatives and campaigns
• Ability to manage and oversee of campaign reporting

Preferred

• Some experience with Healthcare or Pharma clients (preferred). Experience in other regulated verticals also is welcome