Responsibilities - Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers. - Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials aligned with brand identity. - Monitor social listening tools to track brand mentions, industry trends, and competitor activities; analyze insights to refine marketing tactics. - Manage social media advertising campaigns using Facebook Advertising and other paid channels to maximize reach and ROI. - Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design projects that enhance visual storytelling. - Conduct keyword research and implement SEO best practices to optimize content for search engines and improve online visibility. - Collaborate with public relations teams to coordinate media outreach, press releases, and community engagement efforts. - Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance; prepare reports for continuous improvement. - Oversee relationship management with influencers, partners, and stakeholders to expand brand reach through strategic collaborations. - Maintain consistency in branding across all digital channels while ensuring proofread quality of all published content. - Prepare and Print all point of sale material