Responsibilities

• Oversee, execute, QA and optimize campaigns across all paid social channels (Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc.).
• Build and implement paid social media advertising strategy via client research, competitive research, social listening, platform evaluation, audience research and creative strategy.
• Collaborate cross-functionally with other media planning, media buying, ad operations and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs.
• Advise in-house and external creative partners in best practices for creating content (video, imagetext, etc.) to achieve campaign goals.

Requirements

• 5+ years' experience in development, planning, activation, management, optimization, and measurement of paid social media and influencer campaigns based on client goals and KPIs.
• Strong in-platform experience across major social platforms including (but not limited to): Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, and social listening platforms.
• Proven knowledge of social media vendor and platform capabilities, integrations, and measurement capabilities.
• Knowledge of industry best-practices and emerging platform trends.
• Proven ability to integrate social media campaigns with organic content strategy, influencer activation and other digital and offline paid advertising activities.
• Clear communication is required. Strong visualization and conceptual skills a plus. Experience presenting as a part of a group is imperative.
• Positive attitude and ability to contribute to a fun, dynamic, collaborative team culture.
• BS in Communications, Marketing, Business, New Media, or Public Relations is preferred

Preferred

Benefits

• Highly flexible work culture for all
• Updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development
• Team events: Summer Party and Holiday Party (minimum two times per year)
• If you need to take a break from work, there is a waterfall and serene stream just outside our front door