Responsibilities

• Assist the department with the strategic allocation of social media ad spend across various platforms.
• Broaden the social media presence of our brands, including creating and managing new accounts on emerging platforms such as TikTok, LinkedIn, and Twitter.
• Oversee existing platforms, ensuring vibrant and engaging content.
• Produce and develop TikToks, Reels, YouTube Shorts, & Stories to craft compelling visual narratives for cross-platform sharing.
• Conduct and manage influencer outreach across myriad platforms to bolster engagement and impressions across our brands.
• Utilize video editing expertise to craft engaging content set to trending audio and other creative elements such as captions or memes.
• Generate and schedule relevant social media content that aligns with and supports the company's broader initiatives, including linking to strategic content in bios.
• Analyze and report on campaign performance to optimize return on investment.
• Collaborate with department heads to share the most relevant and impactful content.
• Provide timely customer service via social media messaging platforms.

Requirements

• High School diploma required.
• Valid driver’s license.
• 3-5 years of experience in social media management for a brand or company.
• Availability to work flexible hours, including weekends and evenings.
• Collaborative spirit with a proactive mindset.
• Proficient in video editing and content creation.
• Exceptional copywriting and communication skills.
• A strong portfolio showcasing your ability to engage audiences and narrate brand stories.
• Exceptional verbal and written communication skills.