Responsibilities

• Develop and implement a comprehensive social media strategy aligned with company goals
• Create, schedule, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, etc.)
• Manage day-to-day social media activity, including posting, monitoring, and responding to comments/messages
• Build brand awareness and community engagement through consistent, high-quality content
• Collaborate with internal teams to highlight services, patient stories, and company initiatives
• Track and analyze performance metrics to optimize campaigns and improve results
• Stay current on social media trends, tools, and best practices
• Support marketing campaigns, recruitment efforts, and community outreach through social channels

Requirements

• Experience in social media management, digital marketing, or related field
• Strong understanding of major social media platforms and best practices
• Excellent writing, editing, and communication skills
• Experience with content creation tools (e.g., Canva, Adobe Suite, or similar)
• Ability to analyze metrics and adjust strategy accordingly
• Creative mindset with attention to detail
• Healthcare or home health experience