Responsibilities

• Stay on top of culturally relevant moments, trends,social platform updates and best practices and proactively pitch ideas for our brands to authentically execute (TikTok, Instagram, Facebook, YouTube, Threads)
• Coordinate the creation of organic social content across departments, ensuring timelines are met
• Contribute to content ideation and production of real-time trend content
• Plan and schedule the content calendar, ensuring a strategic posting cadence
• Execute proactive and reactive community engagement activities, including commenting, UGC collection, and management any of platform community tools
• Social listening to identify real-time engagement opportunities and content development insights
• Develop influencer strategy and manage influencer campaigns
• Track, and analyze the performance of social media posts and channels and make recommendations accordingly
• Coordinate and communicate with clients or internal account team to gather needs and gain approval on monthly content

Requirements

• 3-5 years of social media experience
• Deep understanding of social platforms and how to achieve engagement objectives on each
• Experience using a social media tool for publishing and reporting
• Proactive, driven, and creative individual with strong organizational skills
• Attention to detail and accuracy

Preferred

• Experience with restaurant or food & beverage social media
• Strong personal social media presence
• TikTok content creation experience
• Influencer management expertise