Social Media Specialist/Content Creator

Charlotte, NC (On-site)

$55K/yr – $60K/yrMid Level2+ years expFull time

Posted 7 hrs ago

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Job Summary

Own the end-to-end social content lifecycle, driving brand awareness and engagement across Instagram, Facebook, TikTok, and Pinterest while coordinating content creation, calendar planning, asset development, influencer collaborations, and performance optimization.

  • Plan and manage the content calendar
  • Create and edit on-brand visuals and videos
  • Track performance and adjust strategies

Job Description

Responsibilities

  • Create and manage a dynamic social media content calendar across Instagram, Facebook, TikTok, and Pinterest to drive brand awareness and sales.
  • Capture and style compelling on-brand content, including iPhone photography and TikToks/Reels, to engage and grow our audience.
  • Utilize graphic design tools like Canva, Photoshop, and Lightroom to produce visually appealing digital assets.
  • Oversee and manage social media accounts, interact with followers, and build brand loyalty.
  • Track and report performance metrics, analyze engagement data, and adjust strategies to optimize results.
  • Assist with influencer collaborations, giveaways, and PR initiatives, ensuring alignment with brand goals.
  • Support the planning and execution of brand photoshoots and new product launches.
  • Assist in creative execution of paid advertising.
  • Work closely with marketing, sales, and customer service teams to align content strategies with inventory flow and promotions.
  • Update digital assets on our website as needed.

Requirements

  • 2+ years of experience in content creation, social media, or digital marketing (preferably in lifestyle or home decor).
  • Proficiency in graphic design tools (Canva, InDesign, Photoshop, Lightroom) with strong creative and design skills.
  • Content creation expertise, including iPhone photography, video production, and editing.
  • Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
  • Experience with social media & email platforms (Later, Klaviyo, or similar tools preferred).
  • Excellent communication and interpersonal skills, with a passion for storytelling and brand building.
  • Ability to measure performance and adjust strategies accordingly.
  • Up-to-date with trends in social media, graphic design, and digital marketing.
  • Team-oriented & adaptable, with a flexible, problem-solving

Benefits

  • Employee discount
  • Paid time off
Laura Park Designs logo

Laura Park Designs

Laura Park Designs is a company based out of 1033 Providence Rd, Charlotte, North Carolina, United States.

Charlotte, North Carolina, USA
14 employees (4 in marketing)

Traffic Signals

Monthly Visitors
18.4K
Monthly Google Ads Budget
$3.8K
Traffic Source Mix
Search
43%
Direct
48.6%
Referral
2.9%
Social
4.1%
Paid
1.3%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
3 (21% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1