Responsibilities

• Create and publish thoughtful, visually strong social media content (posts, reels, short-form videos) that presents China to a global audience, working alongside our in-house graphic designer
• Develop concept and direct content, and collaborate with internal teams, freelancers, and creators to bring stories to life
• Manage day-to-day social media (planning, posting, basic community engagement) and maintain a consistent brand voice and image
• Own channel performance, including tracking key metrics (growth, engagement, conversions), and use insights to refine content strategy, audience targeting, and campaign direction
• Plan, execute, and optimize paid social campaigns with clear ROI KPIs

Requirements

• Fluent English (native or near-native level), with working proficiency in Mandarin Chinese (HSK 4+) for internal communication, basic research, and content comprehension
• 3+ years’ experience in social media, content creation, and/or digital marketing
• Proven track record of managing and growing social media accounts (Instagram, Facebook, LinkedIn, and WeChat), with the ability to show measurable results. Please note that this role is for our English-language social media channels, not Chinese-language ones, such as RedNote.
• Experience managing paid ad campaigns with clear ROI, using performance data to inform content and campaign decisions
• Experience working with/managing content creators
• Experience managing email marketing/newsletter accounts (ex. via Mailchimp or Hubspot)
• Ability to concept and direct video content, even when not shooting independently
• Intermediate video editing skills (CapCut, Premiere Pro, or similar)
• Familiarity with design tools (Canva, Adobe suite, or similar)
• Strong writing skills with attention to tone and detail

Nice_to_have: [] Benefits: [] compensation: [] how_to_apply: [ "Please email hr@wildchina.com with the following:", "- CV / Resume", "- Portfolio or social media accounts you have managed or contributed to (please provide measurable results where possible)", "- One sample short-form social media video (could be for Instagram, Facebook or LinkedIn) that you created which you think fits with the WildChina style" ] about_company: [ "WildChina caters to the curious, the world wanderers, and the wild travelers. We offer socially responsible, off-the-beaten-path adventures tailored to the desires of our leisure, education, and corporate clients. Our award-winning teams plan each journey with the knowledge that our visitors expect the highest level of attention and care. We’re here to push the boundaries of travel while ensuring that our guests leave with memories to last a lifetime. We create journeys and experiences that cross the borders of geography and knowledge, challenging preconceptions and inspiring new stories. From learning to make cheese with a farmer in her home to sipping on Tibetan butter tea with an expert guide, WildChina invites you to experience China differently." ] other: []