Responsibilities

• Develop and lead the Eccles School's social media strategy across platforms to support the school's brand, reputation, engagement, and strategic priorities.
• Plan, create, capture, edit, and publish social media content, including short-form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices.
• Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience-focused storytelling.
• Manage the day-to-day coordination and execution of the school's social media channels, including content planning, scheduling, publishing, monitoring, and community engagement.
• Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies.
• Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels.
• Help ensure social media content reflects the Eccles School's brand, messaging, voice, and visual identity standards.
• Monitor social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement.
• Support live and special-event social media coverage, including occasional evening and weekend responsibilities as needed.

Requirements

• Requires a bachelors (or equivalency) + 6 years or a masters (or equivalency) + 4 years of directly related work experience.
• EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelors degree = 4 years of directly related work experience).

Preferred

• Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand.
• Experience capturing, filming, editing, and producing social media content, including short-form video, photography, interviews, and event coverage.
• Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms.
• Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions.
• Experience coordinating projects and collaborating with multiple stakeholders in a fast-moving environment.
• Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms.
• Experience in higher education, marketing, communications, media, journalism, or a related field is preferred.

Benefits

• Learn more about the great benefits of working for University of Utah: benefits.utah.edu