Responsibilities

• Build and maintain a social content calendar across the company's approved platforms in the Social Media Specialist role at Toolad.
• Draft, schedule, publish, or coordinate posts, graphics, short-form video, and campaign content as part of the Social Media Specialist role at Toolad.
• Monitor comments, messages, mentions, and community activity and respond or route issues according to policy across creative advertising and campaign work in this Social Media Specialist position.
• Track reach, engagement, follower growth, clicks, conversions, and other social performance measures for the Toolad team as part of Social Media Specialist work.
• Coordinate creative assets, approvals, links, hashtags, and campaign timing with marketing partners while supporting creative advertising and campaign work in the Social Media Specialist role at Toolad.
• Review performance trends and recommend content, timing, or audience adjustments based on results as part of day-to-day Social Media Specialist responsibilities at Toolad.

Requirements

• Strong understanding of major social platforms, content formats, community management, and publishing practices for the Social Media Specialist opening at Toolad.
• Comfort using social scheduling, analytics, design, and reporting tools.
• Strong writing and editing skills with attention to brand voice and platform context.
• Ability to interpret engagement and conversion metrics and turn them into practical actions.
• Good judgment when responding to public comments or escalating sensitive issues.
• A pre-employment background check is required.