Social Media Specialist

Lincoln, NE (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end social media workflow for Nebraska Game and Parks, from content strategy and calendar planning to publishing, community engagement, and trend monitoring.

  • Coordinate content creation with the social media and communications teams
  • Monitor platforms, respond to inquiries, and apply social listening insights

Job Description

Responsibilities

  • Work closely with social media manager to develop, schedule and release content on our social channels that is engaging, relevant, and in line with the brand image; posts should be accurate, timely, creative and professional, build customer relationships and increase brand awareness
  • Monitor social media across platforms and across agency accounts
  • Use social listening tools to help inform content strategies
  • Respond to customer service inquiries sent as messages professionally and accurately
  • Collaborate with communications team for creative asset development
  • Stay up-to-date with new and emerging trends to help keep Nebraska Game and Parks’ social media presence consistently relevant
  • Maintain broad awareness of conservation and recreation related information and trends on social media
  • Use Adobe Creative Suite in content creation

Requirements

  • Minimum Qualifications: Vocational/Technical diploma or Associates Degree in journalism, communications, marketing, public relations, graphic arts, digital media, videography, or related field and at least one year of experience in conducting public relations, information, or graphic art activities. Required experience may substitute for education on a year for year basis.
  • Preferred: Bachelor’s Degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least one year of experience in coordinating, planning, and managing public relations/publicity campaigns, mass media communication activities and/or public information programs. Required experience may substitute for the education on a year for year basis.
  • Knowledge of: best practices of and trends in social media; a strong understanding of social media platforms; Adobe Suite related to graphic design and photo editing (video editing a plus); public information dissemination and its value; journalism or public relations principles and practices.
  • Ability to: write with attention paid to spelling, punctuation, word usage and grammar; communicate effectively with colleagues and the public, at levels understandable to each audience; evaluate the public information potential of written, illustrative, and related material; develop the information dissemination approach most likely to reach a target audience; organize tasks.

Benefits

  • We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life. Your paycheck is just part of your total compensation. For more information on benefits, please visit: https://statejobs.nebraska.gov/index.html#benefits
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State of Nebraska

The word Nebraska is from the Oto Indian word “Nebrathka” meaning “flat water.” The pioneers who settled Nebraska in the late 1800s deserve much of the credit for transforming the state from a land considered unfit for cultivation to an agricultural oasis. Today Nebraska ranks among the leading states in many agricultural production categories.

Lincoln, Nebraska, USA
5.3K employees (110 in marketing)

Traffic Signals

Monthly Visitors
2.2M
Traffic Source Mix
Search
44%
Direct
47.3%
Referral
7.2%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
63 (1% of company)
Median Career Experience
19 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
2

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