Social Media Specialist - Remote at UnitedHealth Group | Boston, MA | $73K/yr – $130K/yr

UnitedHealth Group

Social Media Specialist - Remote

Boston, MA (Hybrid)

$73K/yr – $130K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own content strategy and publishing workflows for social media, turning listening insights and trends into platform-ready content while collaborating with design, SMEs, and channel partners to optimize performance.

Content Strategy & Development: shape the content plan and calendar aligned to communications goals and audience needs.
Publishing & Paid Support: manage daily publishing, boost content for key audiences, and support budget decisions.
Analytics & Optimization: measure impact, draw insights, and drive leadership-ready reporting to improve content effectiveness.

Job Description

Content Strategy & Development
Build and maintain social content calendars aligned with business priorities and communications framework
Coordinate with Insights & Intelligence and Community & Listening to inform content opportunities that ladder up to our communications framework
Curate opportunities for content based on social media listening, trendspotting and user generated content
In partnership with design and agency partners, create content right sized for social media platforms and key audiences
Coordinate SME reviews and approvals
Attend content sharing meetings for the enterprise and share plans as appropriate
Publishing & Paid Support
Manage day-to-day publishing and scheduling across social media accounts
Boost content to key audiences and optimize as appropriate

3+ years in social media, content strategy, or digital marketing
Paid social experience, boosting content across multiple platforms to key audiences
Familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
Proficiency with social media tools, analytics platforms, and content creation
Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment

Experience in healthcare or regulated industries

benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002

USA

102K employees (1,562 in marketing)

www.unitedhealthgroup.com

68% recommend to a friend

71% CEO approval