Social Media Specialist

New York City, NY (On-site)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize social media programs across multiple brands, managing content, engagement, analytics, and campaigns.

  • Own the full social media lifecycle from content creation to performance analysis.
  • Drive audience growth and engagement across platforms.

Job Description

Responsibilities

  • Develop and execute social media strategies across Release's brands.
  • Build and maintain content calendars and platform-specific campaigns.
  • Create, publish, and repurpose engaging content, including graphics, videos, reels, podcasts, and other digital media.
  • Identify trends and opportunities to expand reach and increase engagement.
  • Ensure consistent brand messaging and voice across all platforms.
  • Manage day-to-day social media activity, including audience engagement, comments, and direct messages.
  • Support marketing initiatives, fundraising campaigns, educational programming, podcast promotion, speaking engagements, and company events.
  • Coordinate photography, videography, and event coverage while maintaining an organized content library.
  • Build relationships with online communities and strengthen audience engagement across all brands.
  • Monitor and analyze social media performance, including audience growth, engagement, reach, video performance, and campaign effectiveness.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred.
  • Two or more years of professional experience managing social media for an organization or brand.
  • Experience creating short-form video content and using major social media platforms.
  • Proficiency with social media management, scheduling, and analytics tools preferred.
  • Strong written communication and storytelling skills.
  • Understanding of platform-specific social media best practices and emerging trends.
  • Ability to create engaging, mission-driven content for multiple audiences.
  • Ability to manage multiple brands and projects while meeting deadlines.
  • Ability to use data and analytics to inform content strategy and decision-making.
  • Video editing and graphic design skills

Preferred

  • Photography, videography, or basic graphic design experience is a plus.

Benefits

  • Be eligible for health, dental, and vision benefits (full-time employees)
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Release Recovery

Change the way you approach recovery.Release Recovery helps individuals and their families recover from substance use and mental health disorders through customized treatment and bespoke transitional living.

Founded in 2017
New York, New York, USA
68 employees (3 in marketing)

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

See all Release Recovery salaries

Marketing Team

Marketing Team Size
3 (4% of company)
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~71
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Social Media Specialist

Release Recovery · New York City, NY · On-site