Responsibilities

• Implement JCPenney’s social media marketing strategy with clear objectives, goals and KPI’s which may vary by campaign.
• Work closely with the social team, internal partners, and agency partners to manage the planning and maintenance of the organic social media calendar.
• Capture and edit video and photography from brand shoots, live events, etc. This may include real-time content capture and publishing.
• Collaborate and coordinate with agency partners: schedule status meetings, take detailed notes in all agency and partner meetings to ensure appropriate follow-up and clear post-meeting action items.
• Work closely with the influencer team to ensure content is incorporated into the JCPenney social calendar.
• Document, analyze, and provide meaningful insights on campaign performance
• Work with Media Team to better incorporate organic content into our customer funnel. Note: this role will not own paid media budgets
• Collaborate with other teams to develop approval/feedback processes and maintain voice (ie JCP Beauty, LinkedIn/HR, Portrait) in alignment with priorities and goals.
• Serve as a champion of the brand, ensuring our content they create stays aligned with JCPenney’s brand purpose and values.
• Advise and manage test and learn opportunities with an eye on constant innovation for relevance in the space.

Requirements

• Bachelor’s degree in Marketing or related field
• 2-3 years of experience in social media marketing, influencer marketing, or marketing communications
• Excellent understanding of social platforms, content performance, audiences, paid tactics and digital trend and technology
• Experience with filming, editing, and graphics for social content
• Comfortable navigating strategic, creative and analytical responsibilities
• Comprehends both direct and brand marketing principles and strategies
• Entrepreneurial, innovative, self-starter, energetic and agile
• Forward-thinker with the ability to work independently, thrive in a fast-paced environment and navigate ambiguity or uncertainty
• Strong multi-task capabilities with ability to juggle multiple projects and requests with a high attention to detail
• Bachelor’s degree in Marketing or related field

Preferred

• Agency background and/or retail experience preferred
• Familiarity with Editing Tools (CapCut, Canva, etc.), Opal, Sprout Social, Adobe Analytics, Google Analytics

Benefits

• If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise.
• For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com