Responsibilities

• Drive the strategy and performance of Pub Pulse and our Facebook Lead Generation Program, helping hundreds of franchisees grow through organic and paid social media.
• Optimize Facebook advertising performance across a large portfolio of campaigns by maximizing results, improving lead quality, and driving measurable business impact.
• Develop KPIs, reporting, and data-driven insights that guide decisions, improve product performance, and support long-term growth.
• Lead testing initiatives and continuously improve workflows, automation, and processes to increase efficiency and scalability.
• Partner with leadership to shape product strategy, prioritize enhancements, and drive the future direction of both programs.
• Serve as the go-to expert for Facebook advertising, social media strategy, and product optimization across the organization.

Requirements

• 5+ years of experience in social media advertising, paid media, digital marketing, product management, or a related field with a track record of driving results.
• Proven experience managing high-volume Meta (Facebook/Instagram) advertising portfolios, including multiple campaigns, markets, audiences, and budgets.
• Experience optimizing paid social campaigns with a focus on efficiency, lead quality, and return on investment, including small and mid-sized budgets.
• Strong knowledge of Meta Ads Manager, Meta Business Suite, and social media management platforms such as Cloud Campaign or similar tools.
• Experience using project management tools like Monday.com and building scalable workflows, processes, and operational improvements.
• Strong analytical, communication, leadership, and problem-solving skills with the ability to turn strategy into successful execution.

Benefits

• Health & Wellness
• - Full health care coverage for you and your family.
• - Complimentary basic dental coverage.
• - Access to a licensed nutritionist to support your health and wellness goals.
• - Employee Assistance Program (EAP) with complimentary mental health resources and additional support services.
• Financial Security
• - 401(k) plan with a company match to help secure your financial future.
• - Financial planning services to guide you in achieving your financial goals.
• - $7,000 contribution toward the purchase of your first home through our First-Time Homebuyer Program.
• Paid Leave