Social Media Manager, Product & Promotions

Atlanta, GA (Remote)

$70K/yr – $95K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own organic social for product lifecycle, driving cross-functional GTM playbooks, launches, and data-driven optimization across sports culture storylines.

  • Own product-driven social: plan, execute, and report on launches and ongoing content tied to priorities.
  • Build repeatable processes for feature and promo activations, with cross-functional collaboration across product, editorial, and creative.
  • Turn performance data into actionable improvements and cross-channel content strategy.

Job Description

  • Lead organic social for product lifecycle — planning, executing, and reporting on launches and ongoing content tied to product priorities.
  • Cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotions.
  • Connect sports and culture storylines to product priorities, turning ideas into compelling made-for-social content.
  • Produce content for distribution across channels, optimizing for each platform.
  • Develop and own the framework for when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook.
  • Monitor performance across product and promo content, synthesizing insights into clear reporting for future planning.
  • Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and cross-functional processes.
PrizePicks logo

PrizePicks

PrizePicks is the fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings, two years running, and the largest independent skill-based fantasy sports operator in the country. The company was recently recognized as the Fantasy Sports Business of the Year Award by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America. PrizePicks is a fun, fast, and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles League of Legends, Counter-Strike & Valorant.The company is headquartered in Atlanta. PrizePicks is available in the App Store and Google Play or at prizepicks.com.

Founded in 2015
Atlanta, Georgia, USA
656 employees (89 in marketing)

Traffic Signals

Monthly Visitors
4.4M
Traffic Source Mix
Search
16.2%
Direct
76.2%
Referral
6.4%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~656

Marketing Team

Marketing Team Size
68 (10% of company)
Median Career Experience
9 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$850K
Last Raise
$850K
Series A, 4 years ago

Funding History

  • Dec 2021
    Series A
  • Jul 2020
    Seed • $850K
  • Mar 2018
    Non Equity Assistance

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