Responsibilities

• Lead strategy, campaign ideation, trend research, content planning, email direction, junior team support, and performance improvement across multiple client accounts.
• Bring fresh ideas, translate trends into brand-appropriate content, and help junior team members execute with clarity, quality, and strategic purpose.
• Look at a client’s brand, audience, offer, goals, social presence, and email list and identify where the opportunity is.
• Sometimes that means a stronger campaign concept. Sometimes it means better hooks. Sometimes it means a tighter nurture sequence. Sometimes it means a more compelling subject line.
• Social Media Strategy & Campaign Ideation: develop concepts for client launches, promotions, events, brand awareness, engagement, and sales initiatives.
• Identify the objective, audience, content angle, visual direction, platform strategy, and call to action behind each campaign.
• Create campaign ideas that are timely, relevant, brand-aligned, and designed to generate measurable impact.
• Stay ahead of trends across Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, Pinterest, and emerging content formats.
• Translate relevant trends into client-appropriate content without forcing brands into trends that do not fit.
• Email Marketing Strategy & Campaign Management: Develop email campaign strategies that support client goals, promotions, launches, events, nurture efforts, retention, and audience engagement.
• Plan and manage email calendars alongside social media calendars so campaigns feel connected, not scattered.
• Write and/or review subject lines, preview text, email copy, calls to action, and campaign flow.
• Help determine the best email structure for each campaign, including announcement emails, nurture sequences, promotional emails, newsletters, event pushes, product launches, and follow-up campaigns.
• Monitor email performance including open rates, click rates, conversion-supporting behavior, list growth, unsubscribes, and audience engagement.
• Use email data to improve future campaign strategy rather than simply reporting numbers after the fact.
• Content Planning & Cross-Channel Campaigns: Build campaign plans that connect social media and email into one clear strategy.
• Ensure social content and email campaigns reinforce each other through consistent messaging, timing, offers, and audience journey.

Requirements

• 3+ years of experience in social media strategy, email marketing, content strategy, campaign planning, digital marketing, brand marketing, or agency work.
• Strong understanding of Instagram, TikTok, LinkedIn, Facebook, short-form video, social storytelling, email marketing, and campaign strategy.
• Experience planning and managing email campaigns, newsletters, promotional emails, nurture campaigns, or product/event launch emails.
• Strong writing, editing, captioning, subject line, and hook development skills.
• Ability to ideate campaigns, not just execute assigned posts or emails.
• Experience reviewing social and email analytics and translating data into practical recommendations.
• Ability to guide, mentor, or support junior team members.
• Strong taste level and ability to identify what feels current, elevated, and brand-appropriate.
• Comfort managing multiple clients, timelines, campaigns, platforms, and priorities at once.

Preferred

• You are naturally interested in media, content, social platforms, email campaigns, creators, culture, audience behavior, and the way brands build relationships online.
• You enjoy social media outside of work because you are curious about what people are watching, sharing, saving, clicking, and talking about.
• You notice content patterns. You pay attention to hooks, edits, captions, subject lines, preview text, campaign timing, creator formats, brand voice, and platform shifts.
• You understand that social media and email should work together. Social creates attention. Email deepens the relationship. Campaigns should guide the audience from awareness to action.
• You care about both creativity and performance. You understand that great content has to feel current, but it also has to support brand positioning, audience growth, engagement, traffic, leads, and client trust.
• You bring ideas forward. You do not wait to be handed every concept.
• You are excited by the opportunity to help shape a stronger, sharper, more culturally aware social and email campaign department inside a full-service marketing agency.