Responsibilities

• Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks’ broader communications and marketing goals, ensuring a consistent voice across platforms.
• Content Creation & Curation: Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more. You will own the content calendar and scheduling and publishing of content.
• Community Engagement: Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks’ brand following.
• Crisis Management & Social Listening: Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management.
• Collaboration with Internal Teams: Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice.
• Social Media Tools & Innovation: Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance.
• Analytics & Reporting: Measure, analyze, and report on social media performance, using data-driven insights to continuously optimize content, engagement, and overall strategy.

Requirements

• Minimum of 5-7 years of proven experience in social media strategy, content creation, and community management at an agency or on an in-house team (B2B or tech preferred, but not required for in-house)
• Experience building social media strategy, content calendars, campaigns, and social listening/community management
• Experience working cross-functionally to ensure consistency of brand guidelines and messaging, including collaboration with creative teams to deliver briefs and feedback loops
• Strong understanding of the social media space including platform-specific communities, conversations, and trends
• Ability to multi-task and execute top-notch work against tight deadlines
• Creative thinker who comes to the table with trend-driven content ideas
• Experience with scheduling and analytics tools including Sprout Social
• Eager to stay up to date on social media trends, best practices, and tech updates (platforms, features, etc.)
• Solution-oriented “get to yes” attitude and extreme attention to detail
• Proven success as a team player and creative collaborator
• Ability to help cultivate, contribute to, and foster a high performing/high impact team

Benefits

• great benefits, wellness program offerings, company retreats
• Total Rewards @ Justworks (perks and benefits information)